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MACIEK SKOREK

ACD / Art Director

  • Work
  • Resume

NewYork-Presbyterian Amazing Things

This iconic campaign extended NewYork-Presbyterian Hospital’s legacy of telling intimate patient stories under the brand line “Amazing things are happening here.”

– Website
– Print
– Mobile
– Outdoor
– Digital Banners

Photography by Jesse Dittmar

TD Ameritrade Institutional Welcome to Human Finance

Being a financial advisor is about more than just charts and graphs. It’s about helping clients secure their financial future and realize their dreams. TD Ameritrade’s campaign wanted to recruit existing advisors by putting finance in human terms—not funds but retirement. Not stocks but tuition. Not returns but retirement. 

Therefore, we welcomed advisors to a world we called Human Finance and challenged them to realize their own professional dreams.

– Print
– Website
– Digital Banners 

Photography by Dana Neibert

Grande Cheese

As an independent cheese producer, Grande understand the challenges facing an independent. They sell only to the standalone operator, and this campaign declares their commitment to their market.

– Print
– Landing Page
– Digital Banners

Grande Cheese Mootones Microsite

As part of our consumer launch for independent cheese producer, Grande,
we proposed Moo Tones—fun ringtones featuring some of our favorite bovines.
To add even more personality, each tone came with its own photo and bio.

RiverSpring Living You'll Always Be You

RiverSpring Living serves over 18,000 people every day, on a 32-acre campus just minutes from Manhattan. The vibrant community offers care and assistance for the elderly providing them with day-to-day help, innovative programs and specialized treatments. Most importantly, RiverSpring Living sees their residents the way they see themselves: vital, funny, articulate, attractive, people who want to live life to the fullest. After all, you’ll always be you.

– Website
– Print
– Mobile
– Outdoor
– Digital Banners

Photography by Paola + Murray

Hikma Pharmaceuticals

The Hikma name is synonymous globally with high-quality, accessible medicines millions of people rely on every day. As it expands into the U.S. markets at a rapid pace, brand awareness is priority number one. We let their unique vertical logo be an instant reminder to hospitals and pharmacists to lean on Hikma for over 700+ essential medicines.


– Outdoor
– Print
– Website & Email
– Digital Banners

TD Ameritrade Institutional "Meet Luke" App

The “Meet Luke” app, created for the Welcome to Human Finance campaign, demonstrates TDAI’s commitment to an advisor’s independence – the ability to control every aspect of his or her business.

Not Luke. The app lets visitors make him jump, shake, run and float in the air. They can even make him dance and sing. 

International Rescue Committee Facebook Takeover

FROM HARM TO HOME PAGE. 

Lending your Facebook page to someone who needs a home is intended to raise awareness of the International Rescue Committee and its mission to lead displaced people around the world from harm to home. Your page will then show an intimate day-in-the-life of
a refugee while bringing attention to your social network.

NewYork-Presbyterian It's been 19 Years

NewYork-Presbyterian Hospital has been voted #1 in New York 19 years in the row by U.S. News & World Report. We took a little walk down memory lane to celebrate the occasion.

– Outdoor
– Print
– Digital Banners

BlackBerry CLASSIC

Thanks to feature-rich smartphones like Apple, BlackBerry’s popularity had fallen drastically. However the security benefits still make it indispensable to business and government audiences. Serious Mobility For Serious Business serves up dramatic reminders of this.

– Brand Movie Trailer
– Posters

TD Ameritrade Institutional Web Videos

Manifesto and web videos shot for the Welcome to Human Finance campaign.

– Last Time
– Independence Day
– Manifesto

International Rescue Committee Augmented Reality

This experience creates buzz about the IRC by showing the suffering of impoverished and displaced people to the world in a PR-worthy way. In major metropolitan pedestrian areas, people can use augmented reality on smart phones and tablets to witness the difference IRC makes.

CA World – Expo Theme

A new strategy, creative platform, tagline and promo campaign for tech/software company CA's annual trade show in Vegas.

Photography/CGI/retouching by Miguel Navarro

Graphic Design

Over the years I've had a pleasure of collaborating with a numerous artist including photographers and musicians. Here are a few examples of the work we did together. 

– FAR WEST is a photo exhibition catalogue for photographer Wojtek Wieteska. It
documents his journey through
the southwest United States. 

– Music CD's packaging design for Citizen Keith, Ron Hester and Doytcho Stanchev .

NewYork-Presbyterian Amazing Things

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TD Ameritrade Institutional Welcome to Human Finance

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Grande Cheese

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Grande Cheese Mootones Microsite

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RiverSpring Living You'll Always Be You

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Hikma Pharmaceuticals

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TD Ameritrade Institutional "Meet Luke" App

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International Rescue Committee Facebook Takeover

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NewYork-Presbyterian It's been 19 Years

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BlackBerry CLASSIC

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TD Ameritrade Institutional Web Videos

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International Rescue Committee Augmented Reality

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CA World – Expo Theme

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Graphic Design

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